A group of four standard pantomime characters - the Dame, Principal Boy, Principal Girl and the helpful but inept Simpleton, are tricked out of their home in "The Land of Make Believe" by the Evil Witch, losing their memories in the process. They then have to assume the lead roles in a succession of traditional panto vignettes in order to re-establish their identities.
They work their way through versions of Sleeping Beauty, Aladdin, Dick Whittington, Jack & the Beanstalk, Snow White and Cinderella before recovering their memories and their true identities. The various scenes are all linked by the continued machinations of the Evil Witch and her hapless assistant.